Image by birgerking
Lately, I’ve been working my butt off doing strategic planning for the final Advertising subject at QUT. I graduate in 8 weeks and 2 days (not that I’m counting).
The research process is fascinating.
I tried my hardest to avoid having to do the subject, since I didn’t see value in working with such a large group of people (there’s 11 of us) on such a simple project. I’m proud to say that I was wrong: this team has shown just how it should be done, and we’re working together incredibly well!
My Role
As part of my role, I’ve been doing a large amount of research and reading on spectator motivation at sporting events, fan behaviour, and demo/psycho data on young families in Brisbane. This is on top of my usual readings about online and digital communications (check out the Resource page for updates to my list of cool stuff)
Research Is Good
The research process is fascinating, since I’m gathering disparate pieces of information and collating them to find a true insight or idea about the consumer which we can use in the retail campaign for our client’s product.
Reading pieces of information from everywhere and bringing it together to form the big picture is something I’ve been doing for years, but now I’m doing it in a formal way. I never thought I’d say that I enjoyed research, but I’ve been doing it all along and never knew.
My partner and I hit upon a very strong insight about motivation to attend the sporting events, which was a key hurdle we had to leap to continue the campaign. It felt good to have everything I’ve been reading come together in one little instant flash in my head.
I think I’m addicted.
PS: That image above is actually some good ideation for social media. Check out the larger size.
Subscribe via RSS